Location: Surbiton, Kingston upon Thames, Greater London, United Kingdom
We are very excited to be recruiting for a Customer Marketing Executive (Email) to join our UK Adventure Division of Travelopia!
Travelopia is a pioneer in the specialist travel sector, with a portfolio of more than 50 independently operated brands, most of which are leaders in their sector. Sailing adventures, safaris, sports tours, Arctic expeditions – our brands are as diverse as they are exciting, creating unforgettable experiences for customers across the world.
The UK Adventure division constitutes the Exodus Travels & Headwater brands, and offers a diverse range of experiences to a wide range of discerning customers in multiple markets including North America and Australasia. It’s an exciting time to join as there are big growth opportunities across the brands, and big growth opportunities in marketing. There are new marketing channels to open up, incredible adventure images and video to be utilised, astonishing levels of customer satisfaction & heaps of passion for the brand. It all makes the marketing department a great place to work.
Currently, we all continue to work from home and we will be following government guidelines as we gradually return to the offices. This role will be based in our Surbiton office and the expectation is that we will follow a mixed model moving forward [expected 1-2 days per week in the office and the remainder of the week at home].
To ensure inclusivity and to mitigate against unconscious bias all candidate personal information will be removed for the initial selection process of this role.
What you’ll be doing:
As a strong, budget conscious, marketer with great inter-personal skills and strong negotiation skills, you’ll sit across and be the ‘owner’ of Email marketing, working across all brands and international territories, to maximise return on your investment.
You’ll take responsibility for:
Planning, Delivery & Performance of email, ensuring that ROI is always measured & maximised.
Briefing the creative team (with clear definition of aims, audience, insights, messaging, vols, format, budget).
Develop the Weekly Newsflow Schedule, ensuring it is both topical and aligned with campaign message.
Integration of messages between Email & Social channels
Work with satellite offices to ensure consistent global messaging, approving local amends where required.
Deliver email marketing campaigns, including development and collation of content, within required deadlines, and segmented plans to match customer purchase behavior.
Monitor and report key indicators such as open rate, click through rate and conversion rate, and make sure targets are met. Liaise with our email software provider to make sure best email marketing practices are met and to make email marketing a more effective marketing tool.
Work with Creative, Ecommerce, Responsible tourism and Trade teams as well as Sales and Product to ensure a lively, engaging and differentiated output is maintained and that the email schedule is always planned at least 6 weeks in advance.
Report on email activity and results.
What we're looking for:
2 years+ experience in delivering email campaigns, tracking results, testing and learning, segmenting, dynamic creative.
Demonstrable skills in reviewing and responding to performance results and customer insight, and always looking at payback and to optimise budget allocation and forecast future payback.
A digital expert, especially in email, excited about constantly testing new formats & targeting techniques and learning from results.
A flexible team-orientated approach willing to support colleagues across all teams with key projects as directed and required.
Creative & innovative thinker that is looking at a range of customer sets and ensuring our communication is timely, relevant and recognises their unique perspective
Strong planning skills
A positive, proactive, can-do individual who brings energy to the team and very strong collaborator
Natural appetite for working at pace, delivery timely insights and recommendations
We are a fun, forward thinking, vibrant team looking for a great new member to join us on our next adventure. If you have the skills and experience we're looking for, apply today!